Marketing Case Studies – Dr. Kvitne (Pasadena, CA • Los Angeles, CA)

CASE STUDY:

Dr. Ronald Kvitne

Orthopedic

About the Client

Dr. Kvitne is a veteran orthopedic surgeon with over 25 years of experience, a well-recognized sports medicine expert, and serves as a consultant to several Los Angeles area professional sports teams.

Our Goal

Increase the number of surgical candidate patients sent to Dr. Kvitne through online channels.

Our Solution

Enhance and manage Dr. Kvitne’s online advertising through website development, reputation management and paid advertising:

  • Developed a new logo for his practice to enhance brand identity.
  • Created a new website for his practice (drkvitne.com)
  • Added new photo and video content to the site, including:
    • Marketing phone number directly to our scheduling coordinator.
    • Awards and honors.
    • Patient reviews.
    • Filmed and edited a video testimonial.
    • Blog with articles on relevant topics.
    • Insurance verification page.
  • Created landing pages specifically for mobile devices (drkvitne.com/knee and drkvitne.com/shoulder).
  • Launched a Google AdWords campaign focused on shoulder and knee treatments and procedures.
    • Ads targeted to specific Los Angeles area locations based on patient demographic data
  • Launched a paid Yelp ad campaign.
  • Managed his online reputation by claiming and updating his information on search listing sites, including:
    • Yelp
    • Facebook
    • Google My Business
    • Healthgrades
    • Doctor.com
    • MD.com
  • Expanded into Personal Injury & Workers’ Compensation
    • Added content to drkvitne.com site
    • Added Dr. Kvitne’s bio to Avalon Personal Injury site (avalonpersonalinjury.com)

The Results

Since April 2015, we have sent Dr. Kvitne an average of over 20 new patients per month, including 8-10 surgical candidates per month.

 

Trends we Discovered:

 


    

 


  

Marketing Case Studies – Dr. Kvitne (Pasadena, CA • Los Angeles, CA) November 7, 2016


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